Website Inspiration

Digipak Mood Board

This shows some current album artwork to help inspire us for our Digipack.

Organising the Film Shoot

Due to our video needing a large group of people to give the sense of a house party we organised our shoot through a facebook group. We chose to do a facebook event because it makes it easier to keep in contact with all our "actors" and make them aware of the situation.

Location

We talked through a variety of locations for the shoot, firstly we looked at a few of our friends houses, trying to find the perfect house for our party. This set of images shows our friend Joshs House.



We liked the layout of this living room. However there was an outlining sense that it didn't feel right amongst the whole group.

The next house is a friend of ours house in Bromley. We shot this small video in his house to try and get a good feel of the house, just from this video we can tell that the house is good however we need a lot of good lighting to make the video succesful.

Untitled from Jack Osman on Vimeo.

Cast

Here is our protagonist, Jack Clegg. He is suited to our role as he has the look that is popular in a target audience. He has cutting edge fashion to fit in with the cutting edge music. Below, is our antagonist, the other main character, he is not necessarily going to be in the film a lot, until the end as his identity is revealed. The rest of the cast will be made up of our friends that are similar to our two main characters, creating a good party setting

Music Video Analysis- The Maccabees

This music video, is the new single by The Maccabees featuring Roots Manuva. I chose this video because some of its characteristics and styles are similar to our music video. Some of the camera angles, framing are really clever. The simplicity of the people and the static of their main characters is something we are reiterating in our music video that our cut up by random images, such as the coin spinning in this video. Around 2 minutes into the video there is a beautiful close up of the boys chest, with a focus pull onto the sweat, this shot is really powerful and gives us a lot of inspiration for our video. The remainder of the video after this section is really strong and effective too. The editing is sublime in this section and we want to be able to mirror this in ours. The editing from 2.14 to 2.19 and then again 2.32 to 2.39 is really effective and this is the main part of the video that we can link to.

Scene By Scene

With Our idea established, we decided to post this scene by scene to show the idea that's in our heads.

WGSB Media by wgsbmedia1

Intro - 0.00 to 0.16During the intro we shall have our protagonist centred in the shotwhilst the party is going on around him,we will edit it to make it look like different numbers of peopleflash in and out on each note. This will look good with the pace of the intro whilst still setting apart our main character from the rest of the crowd by looking uncomfortable in the scene.

Verse 1 - 0.16 to 0.52Verse one will consist of much more camera movement, involving point of view and over the shoulder shots.It is set in the main hub of the party, with the main character miming the lyrics as if he was in mid-conversation. we never get to see the identity of the converser it is only ever hinted at. None of the characters face the camera and we get a a sense of voyeurism, looking in on the building relationship. This theme we are showing within our verse, of a natural party will be kept throughout the other verse to cut the narrative randomising events and keeping the audience guessing and interested in what happens. The verse ends with the two characters going upstairs.

Chorus - 0.53 to 1.20 For the first chorus the main character is back in the party after his excursion upstairs, he is sitting on a sofa, looking at the floor, clearly distraught singing of regret it fits with the lyrics and he leaves the party to go to another room. On his way through he walks past a TV screen which shows an old homemade video that sees him as child witnessing some event that he shouldn’t have seen. The main theme of the chorus is to see his doubt.

Verse 2 - 1.21 to 1.56 Before the lyrics in the verse start we have our sex scene it is not explicit in its reveleations but we clothes discarded and movement on the bed merely suggesting what is occurring during verse 2 will shall bring the narrative back to the party, where he is now enjoying the party still in mid conversation, miming the lyrics as if he was talking.

Instrumental - 1.57 to 2.08 There are a few points like these throughout the song. This is where we wish to take the two main characters upstairs away from the party. This will be done by using a point of view shot from the main character we do not know the identity of. This will allow us to see the emotions the main character is feeling during the time he is being pulled around and doing actions he will later regret. We are planning to use these parts of the songs to build on the narrative quickly as the speed of the filming will be quicker which will create a sense of adrenaline which the main character would be feeling.

Chorus 2 - 2.09 to 2.36 This is pretty much the same as the previous chorus, however, there are small bits added to it. For example the main character trying to pour himself a drink and being unable and spilling it to due to the actions which are yet to be revealed. He thendraws a question mark in the liquid and freshens up to head back in to the party.

Bridge - 2.37 to 3.33 Bridge - 2.37 to 3.33 The first part of the bridge sees our protagonist regretting his actions and deciding to leave, we see him struggling while his counterpart upstairs chases him using a variety of angles and shot we will film him leaving the house as the small break occurs before a resurgence pace he will open the door and leave as the pace of the song increases he will run fast leading into a chase.

Chorus 3 - 3.34 to 4.00 This chorus will feature large sections of the chase as well as a montage of images from the rest of the party, mirroring the conscious of the man who is running

Ending - 4.01 to 4.06 After the chorus we shall carry on with a few montage shots which slow down and show our main characters again. This is most likely to be from the point of view from our unknown character until they finally embrace. This is when the identity of the character is revealed and turns out to be another male.

Target Audience Research

Delphic are a manchester based Indie/Electro band, they are a relatively new band to the scene that have just recently came third in BBC sound of 2010 poll. They are not, they say, "a bog standard indie band of the sort that was in plentiful supply when they formed in 2007" or "one of the many electro acts that caused dance music to lose its soul and are definitely not one of those groups still desperately clinging to the Madchester glory days." They have frequently been featured in the prestigious music magazine NME as a favourite new band, for example I first noticed them in the Radar section of the magazine. Therefore I have taken some of the facts to relate to our target audience for this video. The median age is 23 and I would predict that our target audience would consist of 16-25 year olds, specifically due to the genre of the music and the more adult theme of the video, also due to the fact that the band are quite young themselves, the music is quite electro and progessive, aimed at the younger audience.

Furthermore a typical reader of NME would be labelled as an "Indie Kid" therefore to analyse what that means I took definitions:

Urban Dictionary defines it as: "Mainly teenagers who all share a common love for the arts and music. They listen to many bands most people haven't heard of and tend to dress however they want, usually ruling out the rules of fashion"

Whereas the website www.uktribes.com suggests that indie is "A staple of British culture since post-punk and the early 80s" going on to say That people defined as Indie Kids are "A confident, energetic and enthusiastic tribe, which have become one of Britain’s largest and most influential. Musically, Vampire Weekend, MGMT, The Killers, Klaxons, Friendly Fires, Bloc Party are currently important – and members don’t go off a band just because they have chart success. Indie kids are particularly fond of bands with teenage members so that there’s a small gap between the band and their audience. All Age gigs and festivals are extremely popular and are indicative of the emerging ‘youth pride’ of this group. Instead of having to fake ID to get into gigs, Indie Kids have taken over the party – and if you’re over 18, you’re not coming in. Fashion-wise, the uniform of Converse and skinny jeans, fringes, band T-shirts and lots of jewellery remains unchanged. Clothes are second-hand not vintage."

This definition highlights exactly what an Indie Kid might be and mentioning bands such as Klaxons, Friendly Fires and Bloc Party helps me highlight the audience for Delphic. The Manchester band could easily be linked with these three highly popular names in music style and the idea that Indie Kids like unknown music helps my case of choosing indie kids as my target audience.

All of this research helps me realise that my assumptions of my Target Audience are correct, that a young 16-25 "indie kid" is my target audience.

Animatics- Storyboarding

Animatic from WGSB on Vimeo.

Mood Boards

our mood board shows some of our ideas in picture form. We decided to present it in this way to help us see what in physical form what we are all picturing. As well as this there images of the themes that are covered within the narrative of our video. Voyeurism is often used in music video and is perfect for our video with the idea of seeing what you are not meant to being included in our video. Closet homosexuality, regret and secrets are the basis to our narrative and this clearly shows this. The other images show some ideas that are included in our narrative, random images that will feature to keep the theme of confusion.

Plan Of Action- Production Schedule