The Prodigy's controversial video for their single "Smack My Bitch Up" was a great influence to us. We unintentionally came up with similar themes of unravelling a mystery person at the end of the music video, it was only after we realised the similarities that we decided to relate to this video. The hidden conclusion in this video is very similar to our hidden conclusion, however the Prodigys way of presenting the story is a lot more controversial and impactive, as well as being quite abrasive and rude. However this is the brilliance of this video. They cleverly used the technique of Point Of View filming to hide there protagonists identity, as well as causing the viewer to assert stereotypical views of assuming the lead would be a male down to the actions they take as well as the band being male dominated. We have decided to try and effectively use this technique to our advantage to succesfully hide the identity of our secret lover.
This music video, is the new single by The Maccabees featuring Roots Manuva. I chose this video because some of its characteristics and styles are similar to our music video. Some of the camera angles, framing are really clever. The simplicity of the people and the static of their main characters is something we are reiterating in our music video that our cut up by random images, such as the coin spinning in this video. Around 2 minutes into the video there is a beautiful close up of the boys chest, with a focus pull onto the sweat, this shot is really powerful and gives us a lot of inspiration for our video. The remainder of the video after this section is really strong and effective too. The editing is sublime in this section and we want to be able to mirror this in ours. The editing from 2.14 to 2.19 and then again 2.32 to 2.39 is really effective and this is the main part of the video that we can link to.
I chose I Can Talk by Two Door Cinema Club because it is a very similar song to Doubt in pace and style. The Northern Ireland trio are a indie guitar band that were also signed to the label Kitsune, which Delphic were once signed to, this label are very modern and very niche. The video is directed by MEGAFORCE who has worked with artists in similar vain to both Two Door Cinema Club and Delphic such as Late of the Pier and MGMT. All these bands mentioned are very similar in genre and style, the video for I Can Talk, starts with a very vintage feel to it with the opening credits overlaying simple shots, the editing is to the beat, just like the lights section in the original doubt video, and similar to our plans for our music video. This video follows a more conventional route of showing the band in the video whereas Delphic are not featured in their videos. However this video takes this conventional style to a different level, shooting the band in a different setting of a house, the camera work starts static as you can see in the screen grab, but moves to pans and tilt shots, culminating in the Medium Shot of the Lead singer. The verse follows the normal conventions of following the Vocalist singing the lyrics, however works against the conventions by adding in the ideas of the vocalist changing clothes as shown in this grab, this along with the very tight, crowded filming of the choruses are used to show the viewer the quite absurd ideas of the video, it has no purpose in the narrative and it all seems like a big party, this is useful for me to analyse as this is very similar to our music video idea. In this style of music you can get away with a lot of random shots and ideas as long as it works well with the music, it is down to the editing and the camera work. The editing in this video is very strong, it is very quick and to the beat, while the camera work is very shaky and very steady, this all gives the viewer the sense of confusion and excitement that the situation needs us to be in, if all the shots were done statically then as a viewer I would be bored, however clever camera work has stopped that.
This video is the promotional video for the new single Doubt by Mancunian electro guitar band Delphic. This is the song we wish to use for our music video so it seemed wise to analyse this video first. The genre of the music is electro indie guitar music, I feel that the music itself is quite different to a lot of music out there and this is reflected in the music video, which is directed by Andrew Huang. The most obvious characteristic that sticks out is the use of lighting to really heighten the subjects and the music. It is the first image we see, of red led lights. This idea of strong, almost neon lighting is used throughout the whole video, it really works well with the genre, the next step we see it in, is after 10 seconds, with the introduction of a new instrument, there comes an introduction of new lights, this neon lighting highlights the genre of the music once again; capturing the essence of the music immediately. This relationship between the music and the visuals only increases throughout the video. The strange conceptual feel of the video is represented through different human subjects having all sort of animations built around them, squares on the blonde shaggy haired man start to appear on his face around 32 seconds in, and then build until the end of the video. This idea is quite off the wall and seemingly insignificant to the lyrics but they fit with the music. Furthermore in the chorus the director really effectively uses lighting to heighten the senses, to create this feeling of rise in the chorus’s tempo. In the second verse, the building of what i can only describe as animations on the body, develop more, the pace of the movement sits well with the pace of the music, while the movement of the people is slow, the animations are quite fast, it is only by 1 minute 55, where the pre chorus begins that the music slows a bit and the movements are really emphasised, this works tremendously well, and is a similar idea to what we might use for sections of our video. This slow pace movement idea is very similar to their past two videos, for singles Counterpoint and This Momentary, where the filming and editing is quite slow paced. However the editing in this video is not always slow-paced, it is effectively timed to the music in many of the sections of the video, including the introduction and the break between vocals; most significantly however in the instrumental and bridge sections. These sections start at 2 minutes 36 seconds, it starts with the slow pace, before rapidly moving into the led lighting effects that were used previously, once again these effectively work in time with the music, the pace of the editing is still slow. The movement of the the subjects is still slow. However it is the break at 3 minutes 4 seconds that we really see the timing pay off, the editing is quick in time with the beat, while the movement of the subjects is even faster working with the instruments in the song, this is possibly the most effective and outstanding bit of the video. It certainly is my favourite. What follows is the instrumental solo, which still has the pace of the music high but the visuals are slowed again, however this contradiction works well with the music. As a viewer you feel a sense of climax at this point therefore it leads you into that sense of bewilderment and wonderment that is well represented in this section. When the final chorus comes in, the editing is much faster, switching between the different subjects faster, there is now much darker lighting, but the effective use of moving image lighting that we see on the subjects face, give the idea of rave/party feel which works extremely well with the music. lashing to the introduction of the song that straight away gives us that connection. This montage is interlinked with images of LED lighting again, and finally the last few seconds of footage feature fast paced editing of the subjects back to normal in the original white/grey lighting from the start of the video, this gives it the rounding edge, bringing it to the end. The idea of different subjects in this video give you that notion of looking, but we are being welcomed to look at these people, so it is not strictly voyeurism. A majority of the time the subjects are directly looking at the camera, as if they were speaking to us, the lack of clothing and quite morose look on their faces give a sense of vulnerability to them, which comes through in the lyrics. However what I find interesting is there is no feature of the band members at all, no instruments or anything, which is a feature of all their music videos, however this is a good thing, a difference, which will also work in our video. I think this video is quite extraordinary, it has positive aspects to it, like the clever editing to the pace of the music and the lighting effects, however I feel the concept of the video is quite strange, the non-existent look on the subjects faces give an eerie sense of unknowing, this is well representative of the lyrics of the song, and of the band, but it doesn’t stop me having the sense of confusion. However I think it is effective in portraying their music style and their song.
