Evaluation 2 from Jack Osman on Vimeo.
Here is a copy of our script for the voice over
Jack: We have produced a series of products, including a music video, website and digipak to promote the release of an album by the band Delphic.
There are several themes and images explored throughout each of our tasks that maintain a consistent house style.
Sam: The main video is a narrative based affair that follows a morning after, the night before scenario where the lead protagonist; Jack has regretted or doubted sleeping with someone. This of course resonates with the title of the song; ‘Doubt’.
Louisa: Both the digipak and video explore the theme of confusion, and hiding your true identity. This is represented via the use of animal masks. In the video this theme is explored more explicitly with Jack masking his homosexual feelings; in attempt trying to convince himself he is heterosexual before coming to terms with the truth.
Jordan: In the digipak the masks are used on the inside sleeve opposite the disc tray, this is to hide the identity of the band itself. This is something we have consciously decided to do, in order that there is more emphasis on the band’s music rather than image. Additionally it creates an air of mystery surrounding the band, which may intrigue potential audiences.
Jack: The fact that Jack masks his homosexuality is referenced throughout our video in a variety of manners. Most notably in the scene where he looks up into a mirror to be haunted by the image of himself wearing a bear’s mask. The split personality in the mirror represents the trouble he is having choosing his sexual orientation.
Sam: The video culminates with Jack battling through several party goers adorned in the aforementioned masks, as the feelings of paranoia and regret take over Jack tries to escape the clutches of scene of the incident by running towards the front door. Upon opening the front door he comes face to face with his ‘one night stand’ and finally accepts his homosexuality.
Louisa: The theme of bright, neon lights is continued throughout all three promotional products. In the video this obviously applies to the shots of the strobed party.
Jordan: On the digipak the television dominates the album artwork with a bright glow, to illuminate the image and the presence of the band. Furthermore the links tab and the updates section on the website are coloured in bright green and blue thin strips representing neon lights. This theme ties in well with the electronic genre of the music.
No comments:
Post a Comment