Evaluation- Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Shot 1- Intro Shot- To create a party scene we used a strobe light to create the party atmosphere. Strobe lighting is quite typical of the music genre we are focusing on, and also of the theme of our party. The shot is quite a simple establishing wide shot, typical for an opening of a film/video. The clothing of our actors was based up on the modern fashions of today to fit in with the genre of music, which is at the forefront of fashion. This party was meant to be a modern, lively, youthful party to fit in with this style. Our introduction is a good example of cutting to the beat, the cuts were fast and fit into the "ah eh ah eh oh" beats of the music.

Shot 2- Bedroom Scene- For the camera work we used a variety of wide shots, close ups, and POV shots, to create a wide view of the bedroom and it gives the viewer a broad idea of what the protagonist is seeing.

Shot 3- Close Up- This close up shot of the protagonist singing the lyrics is a typical shot to find in a music video. We had really strong lighting as to create strong shadows, creating a strong tonal range over his face, which emphasise his features, further emphasising his mouthing of the words. These shots are a particular favourite of mine as the really pull the viewer into the lyrics, highlighting the theme of Doubt in the music video. This screen grab to the right shows how this close up of the vocalist/protagonist singing in the video is used in other videos. This is taken from the video for The Maccabees "Empty Vessels", which is a video we used for inspiration so therefore I felt it fitting to use, as you can see the lighting in this grab is quite similar to ours, the dark tones to the right of his face highlight the anguish on the young childs face.

Shot 4- Flashback- This flashback is taken from Point Of View of our antagonist, you can see there hand opening the draw, there is a hint of desaturation in the shot, to distinguish from the rest of our shots, this is set through all of our flashbacks so that the viewer can see the difference between the time periods. The majority of our flashback work is done from POV, considering the story follows a sexual encounter the majority of the camera work is done handheld, to create the
effect of nerves, excitement and enjoyment. This idea of POV was taken from the "Smack My Bitch Up" Video for the band, The Prodigy, that whole video was shot in Point of View and the movement of the camera fits to the pace of the music.

Shot 5- Bathroom Scene- This scene is used to highlight the anguish of the protagonist, the anguish and regret of our narrative follows the conventions of mirroring the lyrics. "Wanting meaning, wanting more than the same things" As you can see from this screen shot of Will Smith in his 2004 film i,Robot, the anguish of his past is shown through this shower scene, you can see the similarities in this shot to our shower scene.

Shot 6- Smoking- We decided to show him smoking as this is another form of showing regret, smoking is a form of stress relief, we chose to do it as a close up because close ups are used to make it all the more impactive, smoking is a very difficult, hand-fuelled task therefore I felt it right to shoot from close up, we also chose to use roll-ups because it is a staple of cool, as you see in notable indie films such as Quentin Tarantino's "Pulp Fiction", As shown in these grabs from the film.







Shot 7- Kiss Scene- This is our final shot of our music video, it is possibly the most controversial shot of the whole video due its homosexual content. However it is exactly what we desired it to be, it is not only impactive but immediate. It lasts for a very short time before it fades out, not giving the viewer enough time to feel uncomfortable but enough for it to make an impact. We used bright lighting techniques here to emphasise the action that is unravelling. Our Mise-en-scene for this scene was pretty limited and the camera movement was little, my aim as cameraman was to gain a tight close up of the kiss, to emphasise the controversial empassioned kiss.



Digipak-Front Cover- We took the convetnion of band photos on a digipak and manipulated it to suit our idea. We took a photo of a tv, with white noise playing, and superimposed the image of the band, it creates a sense of confusion, and the unknown. While creating a futuristic sense with the glowing TV image. If you look across a vast majority of album front covers, the themes are not certain and random imagery is often prevalent, as you can see in this digipak front cover for Yeah Yeah Yeah's 'It's Blitz'. The rest of the digipak followed the theme of TV and white noise, while interspersing ideas of animal masks from our music video, intertextuality is a convention we felt we had to stick to, as well has having a theme or motif through the digipak. We showed the theme through our digipak by using similar colours and images throughout. We also used the same fixed text for the band name and the tracklisting, which is placed on the back. These are all basic conventions of digipaks.







Website- Our website is quite simple and is made of promotional information and images, which is the main focus for a website, to advertise and promote. Our clever animations which can be seen if you follow this link. The title 'delphic' zooming in with the bar expanding and retracting, these animations are really effective in involving the user, this interactivity is always important to engage the fans of the band, also the username and password area creates and exclusivity to the users. The updates section is key to give the viewer some recent information for the band. As well as this the music video we created is placed on the website, this intertwines our three products, with an advert for the album and the video, this follows on from the convention of advertising and promoting the band.